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Beauty leader sees success with new serum and shoppable technology.
July 13, 2021
By: Melissa Meisel
To celebrate and showcase its latest innovation, Smart Response Serum, Dermalogica has launched an immersive and shoppable VR store in partnership with experiential ecommerce platform Obsess. Since the launch of the Dermalogica VR store, the page has driven over 5,000 sessions and has received over 17,000 page views and counting. The VR store will also continue to be optimized and evolve as the brand rolls out new launches throughout the year so consumers can continue to engage with the digi...
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